Every branch on Schoolwati has a customisable public profile — a marketing page at /schools/<your-slug> that prospective parents see when they search for your school. This guide walks through every customisation point.
Where to find the editor
Open Dashboard → Public Pages. You'll see one row per branch. Click Edit on the branch you want to customise. The editor opens at /dashboard/public-pages/<branch-id>/edit and shows a live preview alongside the controls.
If you don't see Public Pages in the sidebar, your role doesn't have edit permission — ask an institution admin to grant it.
The URL slug
The slug is the part of the URL after /schools/. Examples:
greenwood-public-school→/schools/greenwood-public-schoolgps-andheri-west→/schools/gps-andheri-west
Rules: lowercase letters, digits, and single dashes only. Between 2 and 80 characters.
Pick once carefully. Changing the slug breaks any external links (in WhatsApp messages, brochures, Google search results) that point to the old URL. If you must rename, do it before publishing or contact support for a redirect.
Basics — tagline, about, contact
| Field | Limit | Purpose |
|---|---|---|
| Tagline | 120 chars | One-line pitch under the school name on the hero. E.g. "CBSE • Co-ed • Established 1985" |
| About | 5000 chars | The story / values / approach paragraph. Plain text. |
| Maps URL | 200 chars | Google Maps link — embeds an interactive map on the contact section |
| SEO title | 70 chars | Title shown in Google search results. Defaults to the school name if left blank. |
| SEO description | 180 chars | Snippet shown in Google search results. Defaults to the tagline if left blank. |
The SEO fields don't change the page itself — only what appears in search engine results. Write them once with keywords parents would actually type.
Theme
The theme tab lets you align the page with your school's identity:
- Accent colour — picks a hex code. Drives the buttons, headings, accent stripes. Pick a colour from your existing logo for consistency.
- Font family — choose from
Inter(modern sans),Modern(geometric),Serif(classical),Editorial(magazine-style serif), orRounded(friendly sans). - Hero layout —
Centered,Left-aligned, orOverlay(text on top of the banner image). Different layouts read better with different banner photos.
Section visibility toggles
You don't have to show every section. Four toggles in the theme tab control what's visible:
- Facilities — the icon grid showing what your school has (library, lab, transport, etc.)
- Gallery — the photo grid
- Contact — the contact box with phone, email, address, map
- Enquiry form — the lead-capture form
Turn off any section you can't populate well. An empty section reads worse than no section.
Facilities
Up to dozens of facilities, each with a name (max 80 chars) and an optional icon. Examples: Smart Classrooms, Science Labs, Library, Transport, Sports Ground, Mid-day Meals.
Icons are picked from a curated set. Keep the wording consistent — title case for all entries reads cleaner than a mix.
Gallery
Upload up to several photos. Each can have a caption (max 200 chars). Drag rows to reorder — the order you set is the order parents see.
Photo tips:
- Upload landscape (wider than tall) images — they fit the grid better
- One representative photo per category (classroom, lab, sports, event) beats five similar shots
- Aim for high-resolution (at least 1200px wide) so they don't look blurry on big screens
The first uploaded image is automatically the hero banner unless you set a separate one.
Social links
Add the URLs for your school's official accounts. Schoolwati supports:
- Twitter / X
- YouTube
Each field caps at 200 characters. Leave any blank — empty fields don't show icons. Paste full URLs (e.g. https://instagram.com/your-school), not handles.
Content blocks — the flexible canvas
Below the standard sections, the editor gives you a stack of content blocks that you can mix freely. Available block types:
- Heading and Paragraph — basic text
- Rich HTML — for when paragraph isn't enough; supports bold, italic, lists, links
- Image and Image row — single hero or 2/3-column image strips
- Video — YouTube or Vimeo embed
- Quote — pull-out testimonial or principal's note
- List and Stats — bullet lists or "1,200 students" stat grids
- Feature cards — 3-column tile grid for highlights
- Programmes — the courses / classes you offer
- Testimonials — parent/alumni quotes
- Accreditation — board affiliations, awards
- FAQ — collapsible Q&A
- Facilities grid and Gallery grid — alternative layouts for facilities/gallery
- Button and Divider — CTAs and visual breaks
Drag blocks to reorder. Delete blocks you don't need. Add new ones from the + Block menu.
Banner image
Upload one banner photo. This is the wide image at the very top of the page. The same advice as gallery applies: wide aspect ratio, high resolution, representative of your school. The banner is layered with your tagline and a "Enquire now" CTA based on your hero-layout choice.
Preview before publishing
Use the Preview toggle at the top of the editor to see exactly what a visitor will see — on desktop and mobile. Preview is updated live as you edit; nothing is shown to the public yet.
Publishing
When the page is ready, click Publish. A pre-publish check runs first and warns you if:
- The slug is missing or duplicates another branch
- The school name or tagline is blank
- The page has no content blocks at all
- Required SEO fields are empty
- The banner image is missing
Fix any blockers and publish again. The page goes live at /schools/<slug> immediately.
To take it down later, click Unpublish. The URL returns a 404 until you publish again. Your draft and revision history are preserved.
Revision history
Every save is captured. Open History in the editor's top bar to see a list of past versions — what changed, who changed it, when. Click Restore on any version to roll back. The current state becomes a new revision, so nothing is lost.
This is your safety net if a change goes wrong.
Live enquiries
The enquiry form on your public page submits straight into your Admissions pipeline as a new lead — no email forwarding, no copy-pasting. The lead carries the parent's name, phone, email, the class they're applying for, and any message they wrote.
Admissions staff see new enquiries in real time on the admissions board and can follow up directly. The same workflow that handles walk-in enquiries handles these.
Quick checklist before going live
- Tagline written, under 120 characters
- About section: at least 2 paragraphs explaining your school's identity
- Accent colour matches your logo
- Banner image uploaded — landscape, high-res
- At least 6 facilities listed
- At least 6 gallery photos uploaded, with captions where useful
- Social links filled in for every account you actively post on
- SEO title and description written with keywords parents would search
- Map URL set so the contact section shows your location
- Preview reviewed on both desktop and mobile
- Pre-publish check passes
Publish. Share the URL with the world.